News Detail
Overall evaluation and the future of turkish natural stone sector
Turkey, whose natural stone reserve is 13.9 billion tones, owns 33% of the world reserve. It is also the oldest natural stone producers in the world. Presently natural stone sector in Turkey plays a significant role with high production, export potential, home-market consumption, manufacture and export of natural stone machines.
Currently Turkey is one of the most important natural stone producers in the world with its variety of colour, texture, design and quality. Turkey with 9% share, gains great importance in natural stone sector.
Turkey performed 40 million dollar in the beginning of 19000s, 189 million dollar in 2000 and 1 billion dollar in 2006. In this way Turkey expanded its exportation share and became 5th in the exportation rank of world.
Beside new investments, development of technology and advertisement, arousing interest in aesthetic materials and preference of natural stones by architects and designers promoted overseas order and export.
In previous years Turkey was predominantly exporting raw materials, but today 75% processed 16% raw block, and 9% half processed products form its exportation.
In 2006 the most important exportation products were travertine with 411.8 million dollar and processed marble with 329.5 million dollar. Other products that had high export values were marble raw block, marble raw slabs and travertine raw slabs.
In 2006 USA took the first place in export with 387.5 million dollar, then China with 146.8, England with 61.1 million dollar, pain with 44.5 million dollar and Canada 28.3 million dollar followed USA.
Turkey also exports products to Italy, Israel, Greece, and Saudi Arabia. Furthermore Turkey predominantly exports raw blocks and slabs to China, and processed marble and travertine to England, Spain and Canada.
In 2007 increase has carried on in natural stone exportation.
Comparing to the last year rate there is a 23% grown and natural stone export is 813.2 million dollar.
Processed travertine, marble and marble raw block are again among the most exported products.
There is a significant increase in the natural stone export of China, England, Canada, Turkmenistan and United Arab Emirates. The increase of export is parallel with the building sector of these countries.
Moreover there is a growth in building sector of China, because of 2008 Olympic Games.
This is a great opportunity for Turkey natural stone sector. Also 2012 Olympic Games in London enlivens the natural stone market in England.
Also developing building sector in Turkmenistan and United Arab Emirates is potential market for our natural stone export.
Furthermore the increasing use of natural stone and preference of Turkish natural stone rather than import stone is very satisfactory for domestic markets.
There is a remarkable growth in the projection of world natural stone commerce. Projections show that world natural stone production which was 75 million tones in 2003 will be 116 million tones in 2010 and 320 million tones in 2025.
It is thought that marble and travertine reserve of Turkey will gain importance and its share will increase in world trade by reasons of reserve decrease in Spain and Italy and just granite production in some countries such as China, India, Brazil, and South Africa.
Both developments in domestic and overseas markets and projections reveal that Turkish natural stone sector will have positive improvements in the future. But Turkish sector should keep on latest technology and carefully analyze the rival markets.
On the other hand unreasonable competition between firms causes problems in natural stone marketing and price policies. There should be marketing and prices policies to solve this problem.
One of the other important issues is advertising in overseas markets. We export our natural stone products to many countries. So advertising plays an important role in the development of sector and export.
Currently Turkey is one of the most important natural stone producers in the world with its variety of colour, texture, design and quality. Turkey with 9% share, gains great importance in natural stone sector.
Turkey performed 40 million dollar in the beginning of 19000s, 189 million dollar in 2000 and 1 billion dollar in 2006. In this way Turkey expanded its exportation share and became 5th in the exportation rank of world.
Beside new investments, development of technology and advertisement, arousing interest in aesthetic materials and preference of natural stones by architects and designers promoted overseas order and export.
In previous years Turkey was predominantly exporting raw materials, but today 75% processed 16% raw block, and 9% half processed products form its exportation.
In 2006 the most important exportation products were travertine with 411.8 million dollar and processed marble with 329.5 million dollar. Other products that had high export values were marble raw block, marble raw slabs and travertine raw slabs.
In 2006 USA took the first place in export with 387.5 million dollar, then China with 146.8, England with 61.1 million dollar, pain with 44.5 million dollar and Canada 28.3 million dollar followed USA.
Turkey also exports products to Italy, Israel, Greece, and Saudi Arabia. Furthermore Turkey predominantly exports raw blocks and slabs to China, and processed marble and travertine to England, Spain and Canada.
In 2007 increase has carried on in natural stone exportation.
Comparing to the last year rate there is a 23% grown and natural stone export is 813.2 million dollar.
Processed travertine, marble and marble raw block are again among the most exported products.
There is a significant increase in the natural stone export of China, England, Canada, Turkmenistan and United Arab Emirates. The increase of export is parallel with the building sector of these countries.
Moreover there is a growth in building sector of China, because of 2008 Olympic Games.
This is a great opportunity for Turkey natural stone sector. Also 2012 Olympic Games in London enlivens the natural stone market in England.
Also developing building sector in Turkmenistan and United Arab Emirates is potential market for our natural stone export.
Furthermore the increasing use of natural stone and preference of Turkish natural stone rather than import stone is very satisfactory for domestic markets.
There is a remarkable growth in the projection of world natural stone commerce. Projections show that world natural stone production which was 75 million tones in 2003 will be 116 million tones in 2010 and 320 million tones in 2025.
It is thought that marble and travertine reserve of Turkey will gain importance and its share will increase in world trade by reasons of reserve decrease in Spain and Italy and just granite production in some countries such as China, India, Brazil, and South Africa.
Both developments in domestic and overseas markets and projections reveal that Turkish natural stone sector will have positive improvements in the future. But Turkish sector should keep on latest technology and carefully analyze the rival markets.
On the other hand unreasonable competition between firms causes problems in natural stone marketing and price policies. There should be marketing and prices policies to solve this problem.
One of the other important issues is advertising in overseas markets. We export our natural stone products to many countries. So advertising plays an important role in the development of sector and export.
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